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In the News

CURBED - Disrupting the Funeral Are millennials killing the death industry?

CURBED - Disrupting the Funeral Are millennials killing the death industry?

“We’ve had people come in thinking we were a spa; to me that’s a win,” said Erica Hill, the co-owner of Sparrow. Sparrow does, indeed, look very spalike ... It’s not until you look a little closer at the titles of the books or move into the main establishment, where the rooms are filled with rows of empty chairs, that the space’s true nature becomes apparent: Sparrow is a funeral home, and those nice pieces of pottery are cremation urns.
Greenpointers - Sparrow Funeral Home Opens In Greenpoint

Greenpointers - Sparrow Funeral Home Opens In Greenpoint

Sparrow is Erica Hill's first foray into the world of funeral homes. She calls it her flagship and hopes to open others across the country. She’s especially glad she started in Greenpoint, excited that the community has been very welcoming.