“We’ve had people come in thinking we were a spa; to me that’s a win,” said Erica Hill, the co-owner of Sparrow. Sparrow does, indeed, look very spalike ... It’s not until you look a little closer at the titles of the books or move into the main establishment, where the rooms are filled with rows of empty chairs, that the space’s true nature becomes apparent: Sparrow is a funeral home, and those nice pieces of pottery are cremation urns.
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Sparrow is Erica Hill's first foray into the world of funeral homes. She calls it her flagship and hopes to open others across the country. She’s especially glad she started in Greenpoint, excited that the community has been very welcoming.
Sparrow is one of many companies in recent years to breathe new life into the death care industry.
Sparrow bills itself as a contemporary funeral home "where folks can gather to celebrate the life of somebody with a terminal illness,” said Lily Sage Weinrieb, its funeral director.