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It's time to humanize death.

Sparrow is a full service contemporary funeral home with offerings ranging from the traditional to the unique. Located in Greenpoint, Brooklyn, Sparrow is a light-filled space, consisting of two ‘celebration rooms’, a street facing retail store, and a staff that is compassionate, thoughtful and thorough. With an emphasis on meaningful remembrance and true celebration, at Sparrow our goal is to help you plan and execute a significant experience at the end of life and after death, for yourself or your loved one, while still taking care of the traditional services of a funeral home from death certificates to burial.

Whether you are planning a traditional memorial service or a memorial a year after the death of a loved one, have a terminal illnessand want an ‘Exit Party’ so you can attend your own funeral, seek a Death Doula to help guide your family through the process of death, or want a dance party celebration, Sparrow’s doors are open and we are here to support you through the entire dying and grieving process.

Sparrow is available 24/7 365 days/year to help with any and all of your needs.

Call 212-920-5422 or email contact@sparrowny.com

The Team

Russell Gonzales, He/Him Managing Funeral Director

Russell joins Sparrow with over fifteen years of experience in deathcare, including nearly a decade at Riverside Memorial and Frank E. Campbell’s funeral homes. Attentive, empathetic, and precise, Russell has a gift for transforming each service into a work of art. He understands that each family’s story is different, and goes above and beyond to support families and meet them wherever they are. Outside of Sparrow, Russell is an avid cyclist, and loves spending time with his family and their Dalmatian puppy, Jet. 

The Team
Alexander Anthony Agard, He/Him Licensed Funeral Director

Following three years at Frank E. Campbell’s and ten years in the end-of-life care profession, Alexander brings his infectious warmth and sophisticated touch to Sparrow. Alexander is passionate about helping families realize their unique visions, from intimate oceanside gatherings to extravagant memorials at New York City’s finest venues. In his free time, Alexander loves listening to classical music, and can always be counted on for a stellar restaurant recommendation. 

The Team
Caroline Rothrock, She/Her Assistant to the Funeral Director

Caroline comes to Sparrow with an MFA in fiction and a background in university teaching. Her interest in end-of-life care led her to Sparrow, where she crafts web content, assists the directors, and adds an extra level of guidance for Sparrow’s families. When not at Sparrow, Caroline, a cat lover, can be found writing Southern gothic short stories and exploring all that New York City has to offer.

The Team
Erica Hill, She/Her Founder

Erica helps people tell their final story with heart. Erica‘s experiences with loss led her to transform her creative career in video production, retail and philanthropy to create a contemporary funeral home where people’s unique lives are celebrated with the people who love them most.

The Team