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Sparrow Blog

Sparrow's blog posts and newsletters help to shine a little light on support and education around grief, death and dying.

Funerals, Wakes, and Memorials - Understanding the Differences

Funerals, Wakes, and Memorials - Understanding the Differences

Funerals, wakes, and memorials are three distinct ways through which people commemorate and celebrate the lives of those who have passed away. 
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Evolving Traditions: The Changing Landscape of Funerals

Evolving Traditions: The Changing Landscape of Funerals

As societal norms shift, and individuals seek more personalized and meaningful experiences, the traditional funeral model is giving way to a more diverse and adaptable approach.
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Navigating the Final Farewell: A Guide to How Funerals Work

Navigating the Final Farewell: A Guide to How Funerals Work

All funerals share common elements that provide comfort and closure to grieving families. 
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Choosing the Right Day: Exploring the Considerations for Funeral Service Timing

Choosing the Right Day: Exploring the Considerations for Funeral Service Timing

The planning of a funeral involves numerous decisions, from selecting a venue to choosing meaningful rituals.
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A Quiet Farewell: Exploring Funerals Without a Service

A Quiet Farewell: Exploring Funerals Without a Service

Funerals without a formal service involve saying goodbye to a loved one in a more private and personal manner
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Navigating Funeral Expenses: Understanding Tax Deductions in Times of Loss

Navigating Funeral Expenses: Understanding Tax Deductions in Times of Loss

While navigating the financial aspects of a funeral may seem daunting, it's essential to explore potential avenues for relief. 
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Funerals Without a Body

Funerals Without a Body

Unlike a funeral, a memorial service is a gathering where the body of the deceased is not present
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The Language of Sympathy: A Guide to Funeral Flowers

The Language of Sympathy: A Guide to Funeral Flowers

Funeral flowers serve as a powerful means of expressing sympathy and providing comfort during times of loss.
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Beyond the Pews: Exploring Funerals Without a Church Service

Beyond the Pews: Exploring Funerals Without a Church Service

A growing trend in recent times has seen individuals and families choosing funerals without a church service.
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Cremation

Cremation

One increasingly popular choice that families are making is cremation. Choosing cremation is a personal decision that reflects the diverse ways in which people want to honor and remember their loved ones.
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A Guide to Different Types of Urns for Ashes

A Guide to Different Types of Urns for Ashes

Choosing the right urn for your loved one's ashes is a personal and meaningful decision. It's an opportunity to celebrate their life and create a lasting tribute that reflects their unique personality and the love you shared. 
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What Makes Sparrow Unique

What Makes Sparrow Unique

What sets Sparrow apart is not just its name but the guiding principles and values that ensure a compassionate and modern approach to funeral services tailored to your unique needs.
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What is a Death Doula

What is a Death Doula

Their role is to help individuals and their loved ones navigate the end-of-life journey with compassion, dignity, and comfort.
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O, Death :: September 2022

O, Death :: September 2022

In an instant, grief can take you right back to the time when you knew someone well, to the space you hung out, to a part of yourself - perhaps one you shed, kept, or cloaked. This past month, people I knew from a different part of my life came into our care. For me, the 90s really are back and what a feeling to be able to help. 
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O, Death :: August 2022

O, Death :: August 2022

we start a new chapter to support people in times of grief through our new partnership with Dwellness Therapy. I have known the co-founder of Dwellness, Jamie Weiner, LMHC, since she took care of my daughters when they were young. I am thrilled - but not surprised - to watch her build a career centered around supporting others.
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O, Death :: July 2022

O, Death :: July 2022

I am thrilled to launch our collaboration with BZIPPY & Co. Artist Bari Ziperstein is known for her experimentation and innovation in ceramics - and now she has brought her approach to a new line of BZIPPY x Sparrow urns. These are forms we love to see pop. These are what we want more of in the world.
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O, Death :: June 2022

O, Death :: June 2022

This week, someone I didn’t know bought The American Way of Death, a book that, unbeknownst to them, is very special to me. My dear, effervescent friend Stella gave me this book, written by her Great Aunt, Jessica Mitford, known to everyone as Decca. It’s a witty, funny, scathing take-down of the funeral industry - just what I needed, from just who I needed. 
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O, Death :: May 2022

O, Death :: May 2022

Grief can be an isolating process made up of tiny moments that circle back and loom large. At Sparrow, we invite people in at all times and in many different ways to transform moments of grief in tiny ways that reverberate.
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O, Death :: April 2022

O, Death :: April 2022

This past week, another Jennifer in my life, Jennifer Herman-Feldman, my business partner in Sparrow, selected five urns from the Sparrow collection for her late husband, Bruce. Five? Yes, five.
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O Death Soul Catchers

O Death Soul Catchers

It is believed the sparrow gathers the soul of the deceased and carries it to heaven. A symbol of love, spiritual connection and community, it's everything I wanted when my mom died, when my friends died, when my dad died. I didn’t have it. So here I am bringing it to you and our community, learning a whole lot about life and death along the way.

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Sunlight coming through trees

A Greener Funeral

Thanks to overwhelming demand and a global reckoning with climate change, funeral homes and their providers are finally catching on and starting to offer products and services in different shades of green.
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Peonies

Dying at Home: Transfer

When a funeral home staff member picks up someone’s body from their place of death and brings them back to the funeral home.
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