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After two decades in video production, where her clients included fashion and cosmetics brands, Erica Hill did something radical in November 2021: She opened a funeral home in Greenpoint, Brooklyn.

It wasn’t just a career-180 for Hill; it was an unusual move, period. Funeral homes have been declining in numbers in New York and nationwide for decades.

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Sunlight coming through trees

A greener funeral

While many of us have been recycling for years, the funeral industry has been dragging its feet. Thanks to overwhelming demand and a global reckoning with climate change, funeral homes and their providers are finally catching on and starting to offer products and services in different shades of green.

CURBED - Disrupting the Funeral Are millennials killing the death industry?

The Sparrow Ethos

With an emphasis on meaningful remembrance and true celebration, at Sparrow our goal is to help you plan and execute a significant experience at the end of life and after death, for yourself or your loved one, while still taking care of the traditional services of a funeral home from death certificates to burial.