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Home / In the News / Morning Brew - How a Brooklyn funeral home is trying to put a modern spin on death
Morning Brew - How a Brooklyn funeral home is trying to put a modern spin on death

Morning Brew - How a Brooklyn funeral home is trying to put a modern spin on death

A nondescript gift shop on Brooklyn’s Driggs Avenue sells the usual New Age accoutrements you’d find at other stores throughout Greenpoint—artisanal lavender soaps, rose-scented “body milk,” sandalwood diffusers, greeting cards, and incense holders. Christmas ornaments were sold over the holidays.

But Sparrow also sells something a bit more unusual—urns for the remains of deceased loved ones.

Sparrow, a “contemporary funeral home” that opened in November, looks nothing like a typical funeral parlor. Ceremonies are held in “celebration rooms” flooded with natural light. The walls of the largest one are covered in a soft-hued, hand-painted mural, where funerals can be (and have been) held in-the-round. Did we mention the gift shop? The Addams Family mansion, this is not.

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