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Home / In the News / NBC News - Last exit in Brooklyn: Funeral home looks to modernize the death care industry
NBC News - Last exit in Brooklyn: Funeral home looks to modernize the death care industry

NBC News - Last exit in Brooklyn: Funeral home looks to modernize the death care industry

"There’s a spot in Brooklyn where you can attend your own funeral.

Called an “exit party,” it’s just one of the personalized final farewells that Sparrow, which bills itself as a “contemporary funeral home,” offers its customers. There have been none so far.

“Basically, it’s a place where folks can gather to celebrate the life of somebody with a terminal illness,” Lily Sage Weinrieb, Sparrow’s funeral director, said. “It gives the person who is dying the chance to say goodbye before they pass on. And it gives the people who have come to say goodbye a way of doing so in a way that hopefully makes everybody feel comfortable.”

It is also yet another example of the shift in the way Americans mourn and think of funerals — a process that industry experts say has taken on a new urgency in the age of Covid-19."

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